Saturday, May 1, 2010

Fortified with fiber

Had been taking the bus for sometime since my partner went low on battery and is being serviced back to health in the TVS service station. And since the bus driver does not trust my road sense, he does not let me sit at the wheel. That leaves me pretty jobless sitting at the passenger seat, with nothing to do other than gawk at people and posters en route to office.

So, this one poster caught my attention. It had the picture of maggi noodles and a caption that went 'The power of fiber'.

Would have suited rubicon mattress more.. still, 'power of fiber'?..perhaps thats a better tagline for the Coir board of India...or..may be plywood??

But no, the copywriter says Maggi noodles (of all things!) has the power of fiber. Come now, fiber is not your average vitamin or mineral!

Pray, somebody enlighten me. What did he mean? did he really mean fiber can give me energy when consumed? what kind of 'power' does fiber have that noodles can use, eventually worth this advertisement?

10 comments:

'Niroo' Ravi - Copywriter, Creative thinker, Blogger, Pot painter, Bongo banger, Angel, Devil, Freak said...

Reminds me of something else. A colleague said that a Tamil newspaper had an ad for Rice bran oil that simply had a pic of the pack and the line "Health-a raise pannunga". Firstly, the line is bad. And I remember the TVC for the product. They did use the line in that. But unless you write something by way of explanation in a press ad or hoarding (even if the copy is minimal) and not simply a tagline that doesn't explain anything, besides leaving the ad half-baked, it won't really make any impact.

Sneha said...

hmm..
you know what i really didnt understand in this ad was what kind of power/energy can i get out of the fiber that the writer says maggi noodles has. Its one thing to say its a fibrous food (which it is not!) and another to say there is power in fiber!

'Niroo' Ravi - Copywriter, Creative thinker, Blogger, Pot painter, Bongo banger, Angel, Devil, Freak said...

It's a bus shelter hoarding, right? It's for Maggi Vegetables Atta noodles. They claim that those noodles are made of wheat atta (I guess whole wheat flour or closer to that nutrition-wise) that is healthier than white flour.

Incidentally those noodles are a fav of mine and I bought a pack today. The fibre content seems better than in other fast food - as the nutrients table shows.
So they have a point. And to my delight, I also found that they have less calories than other noodles - nearly 100 cal less!

But also the line could've been better because in general noodles are viewed as junk food.

Maybe "power" is the wrong word to use. That would be better for calcium or carbs

'Niroo' Ravi - Copywriter, Creative thinker, Blogger, Pot painter, Bongo banger, Angel, Devil, Freak said...

Hi. I was wrong about the calories. It is kinda 20 calories less.
But am happy that it is made of healthier atta. It's quite yum.
Try it :-)

Sneha said...

yexactly! that bus shelter hoarding.
and ya.. goodness of fiber or something like that would have been so much better

cool..will try it. I dont know about the calories part, but i am looking forward to the 'yum' part ;)
by any chance you know who did the copy? simply asking..no bodily damages intended ;)

'Niroo' Ravi - Copywriter, Creative thinker, Blogger, Pot painter, Bongo banger, Angel, Devil, Freak said...

O&M Mumbai, I think

Sneha said...

hmm hmm
thanks

Sajan said...

Hey not sure whether the advertisers have got it right.Fibre does not give instant energy to the body as they claim .
But you never know with the growing popuplation of health conscious people in India, they might have struck the right chord.Well as they say Advertising/marketing is all about selling a comb even to a bald guy.
So I guess let them think in their way and let us think in our own logical way.

Sneha said...

:) true
logical suits us better!

Li. said...

he probably mean to say, 'the power of fibre.. to ease u through ur morning problems..' lolz.. makes sense.. ;-)